This video explains why coffee professionals invest so much in coffee competitions.

Tuesday, 28 July, 2015
Ever wondered why we put so much effort into these seemingly abstract and complicated competitions? This is a great short documentary by Prima Coffee that interviews some of the top voices in specialty coffee to explain what we're trying to achieve as a global coffee community with these competitions. The World Barista Championships hosted by World Coffee Events is creating ambassadors for this culture that is so much a part of our everyday lives and on a local level, SCASA is trying to put South Africa's best forward and be part of global innovation. All this footage was shot on location at The Event hosted by SCAA in Seattle earlier this year.

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