You're Invited!
We’re excited to announce a special industry event taking place in Johannesburg on July 21, hosted by SCASA in collaboration with SEAM and the UN International Trade Centre (ITC).
As part of a global initiative to strengthen trade relationships and create new market access for coffee producers, the UN ITC is bringing six producers from four African nations to South Africa. These producers will be joining us for an afternoon of cupping, conversation, and connection — and you’re invited.
The event will include:
A cupping of coffees grown and processed by these visiting producers, including a chance to explore using the CVA together as we cup
A Q&A session to hear directly from the producers about their work, challenges, and opportunities
A chance to explore new producing regions, build direct relationships, and create meaningful business connections
This is a unique opportunity to meet producers face-to-face, discover fresh origins, and contribute to a more connected, transparent supply chain.
The event is free to attend, but space is limited, so registration is essential.
�� Seam Coffee Roastery, Johannesburg
��️ 21 July (Afternoon)
��️ Free (Registration Required) - https://scasa.coffee/products/african-producers-cupping-chat
Whether you're a roaster, green buyer, barista, or café owner — if you're in the coffee industry, you won’t want to miss this.
.jpg)
