We've had the privilege to go to each of the World Of Coffee Dubai events and it has been incredible to see how the platform has grown. With direct flights from so many cities around the world, this is truly a global hub and the growth has reflected that. Can't wait for February!
World of Coffee Dubai (WOC Dubai), the Middle East’s leading coffee trade show, returns for its fourth edition from 10-12 February 2025 at the Dubai World Trade Centre (DWTC).
WOC Dubai, organized by DXB Live, the event management arm of DWTC, in collaboration with the Specialty Coffee Association (SCA) is the largest event of its kind in the region. It will be held across 20,000-square-meters, a 33% increase from last year, to accommodate more exhibitors and highlight the latest global coffee industry advancements.
The exhibition provides a platform for farmers, traders, manufacturers, distributors, SMEs, café owners, roasters, hotels, coffee enthusiasts and baristas from around the world to exchange industry knowledge and experiences. Returning with its popular features and competitions, WOC Dubai 2025 will highlight the SCA UAE Coffee Championships, Roasters Village, Cupping Rooms, Coffee Design Awards, Brew Bar, the Best New Product Display Competition and the SCA Community Lounge.
The fourth edition of WOC Dubai comes at a time when the MENA coffee market is projected to be valued at US $11.5 billion by 2025.
In 2023, global coffee consumption reached 11.9 million tonnes and continues to be one of the most widely consumed drinks globally, playing a crucial role in the food and beverage industry despite fluctuations in raw material prices.
Yannis Apostolopoulos, CEO of the Specialty Coffee Association, commented: “Each World of Coffee trade show brings together the most innovative companies, drawing an international audience to drive business growth, shared learning, and excellence in our industry. Our partnership with DXB LIVE and Dubai World Trade Centre, has enabled the event to grow into a must-attend specialty coffee gathering.”
Khalid Al Hammadi, Senior Vice President of DXB LIVE, said: “Now in its fourth year, WOC Dubai not only reflects Dubai’s growth as a hub for specialty coffee but also highlights its leading role in global business. The future of coffee is here and Dubai offers unparalleled opportunities for local and international companies to invest and expand, and we are excited to welcome coffee professionals from around the world to experience all that the city has to offer.”
Visitor numbers have surged across the last three editions, with over 13,000 coffee professionals attending and more than 1650 exhibitors showcasing their products and services.
Since its inception, WOC Dubai has become a cornerstone event for the coffee industry, bringing together leaders, innovators, and enthusiasts from around the world. It fosters collaboration between international brands and regional partners, enhancing the industry’s reach and influence in the Middle East and beyond.
