SA First: A fully South African Grown Coffee Blend at Vida e Caffe

Friday, 3 November, 2023

The hot topic around coffee growing recently has been how we need to actively look beyond the traditional to sustain the ever growing demand for and the ever threatening climate changes against coffee. We spoke about this a lot at Creative Coffee Week this year. And we are so thrilled to see the giant step being taken by brand Vida e Caffè in supporting local farmers, pretty cool!

From the 8th November 2023, y ou can now go taste coffee grown in South Africa, a blend of cherries from both KZN and Mpumalanga. There will be very limited stocks as the yields are still quite low, but with investments like this from big business, it is sure to be wmore widely avai;able in the coming years!

Dylan Cumming of the RedBerry Coffee Collective has been heavily invested in championing coffee production here in South Africa for many years and we are so proud of the local humans that have collaboratively got this project up and running, we'll be supporting it every step of the way!

Vida e Caffè Unveils RedBerry: A 100% South African Grown Coffee Blend

Vida e Caffè, the renowned South African coffee brand, is excited to introduce the latest seasonal blend 100% South African grown coffee, RedBerry. Committed to supporting and growing the local farming industry this exceptional SA coffee is a tribute to our roots and a testament to our unwavering dedication to delivering the finest coffee experiences to our valued patrons

RedBerry is a 100% Arabica coffee meticulously cultivated by the RedBerry Collective in the sun-drenched hills of KwaZulu-Natal and Mpumalanga, a region synonymous with natural beauty and vibrancy. This unique coffee captures the essence of South Africa, offering a rich and distinct flavour embedded in the South African landscape. It's a homage to the land and the people who nurture it. 

With RedBerry, Vida e Caffè invites coffee enthusiasts on a delightful journey through the flavours of South Africa. Each sip is a reminder of our heritage and a taste of the local love that infuses every cup. This local blend also reinforces South Africa's position as a growing coffee-producing nation, dispelling the myth that coffee can only grow close to the equator.

What makes RedBerry stand out:

  1. 100% Arabica Excellence: RedBerry is exclusively crafted from Arabica beans, celebrated for their superior flavour and quality. These beans are grown locally in KwaZulu-Natal and Mpumalanga, ensuring the freshest and most authentic taste.
  2. A Taste of South Africa: RedBerry encapsulates the essence of South Africa, delivering a unique and unforgettable coffee experience. It's a symphony of flavours that will transport your senses.
  3. 3.Sustainability Commitment: Vida e Caffè is committed to sustainability, supporting local farmers and ensuring the ethical sourcing of coffee beans. RedBerry reflects our ongoing commitment to a greener future.
  4. 4.Meticulous Craftsmanship: Our skilled baristas have meticulously developed the RedBerry coffee to guarantee a consistent and exceptional coffee experience every time you visit us.

We invite you to join us in this celebration of taste and culture. RedBerry is now available at all vida e caffè stores, ready to take you on a journey through the heart of South Africa. Come and savour the essence of the region with every sip.

The Journey of RedBerry, from Seed to Cup:

  1. Seed: It all begins with the careful selection of 100% Arabica coffee beans, chosen for their exceptional quality and flavour. Our journey starts with these meticulously chosen seeds, ensuring the highest standards of excellence.
  2. Soil & Sun: RedBerry's journey takes us to the fertile hills of KwaZulu-Natal and Mpumalanga, where coffee plants bask in the African sun and thrive in South Africa's rich, vibrant soil. This unique combination of climate and terrain imparts a distinct character to the beans.
  3. Harvest: When the coffee cherries reach perfect ripeness, they are lovingly handpicked by local farmers with a deep connection to the land. This stage embodies the harmony between nature and the people of South Africa.
  4. Processing: The coffee cherries are processed with utmost care to extract the beans. Stringent quality checks ensure they meet vida's renowned standards.
  5. Roasting: Our expert roasters at vida’s state-of-the-art facility transform the raw beans into the signature RedBerry flavour during the roasting process.
  6. Brewing: Whether you enjoy RedBerry as an espresso, cappuccino, or any of our specialty coffee beverages, the final brewing process is an art mastered by our skilled baristas.
  7. Savouring: The journey culminates when you savour a cup of RedBerry at any of our 300 stores. With every sip, you experience the essence of South Africa and vida’s commitment to excellence.

“We have purchased the entire crop, which is still quite small. However, a lot more will be grown, harvested, and produced in the future. Not just for vida but hopefully for a wider market,” says Darren Levy, CEO of vida e caffè. “We are excited by this opportunity to support our local farmers and for you to come to a vida store and try RedBerry.”

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