World's Largest Coffee Tasting 2020: Genio Roasters puts SA on the map.

Friday, 11 September, 2020

James Hoffman is what we in the industry call a "coffee celebrity". He is a coffee Youtube guru and has since winning the World Barista Championship in 2007 gained quite the following around the world. Last year he started the World's Largest Coffee Tasting. A livestreamed group cupping event.

The great news is, in 2020, Genio Roasters is bringing this event  - "The World's Largest Coffee Tasting"  - to South Africa, and you're invited to participate!

On the 3rd of October 2020 at 4 pm South African Time, James Hoffmann will Livestream himself tasting five different coffees while simultaneously guiding viewers/participants through the process. In order to do this, Genio is selling a limited amount of these coffee tasting kits directly to the local market. The kits contain the following:

  • 5 x 30gms of unlabeled coffees
  • 1 x sachet of Third Wave Water to add to distilled water, which ensures that everyone involved will be tasting the coffees brewed with the same kind of water
  • 1 x sample of coffee with the grind that James will be using for his beans – to ensure the grind size is the same

Buy your tasting kit today here:

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