Red Espresso awarded Runner-Up in the prestigious SAAFoST New Innovative Product Competition 2025

red espresso® was awarded Runner-Up in the prestigious SAAFoST New Innovative Product Competition 2025. Selected from a competitive pool of 34 entries, our red espresso® Instant Matcha Latte retail range was recognised for its excellence in innovation and strategic timing within the rapidly growing global matcha trend.

This bi-annual competition celebrates pioneering advancements in food science, technology, and innovation within the local industry. Entries were evaluated against a comprehensive set of criteria:

• Innovation – Novelty and originality of the product
• Sustainability – Environmental and social impact, including packaging considerations
• Presentation – Quality of the application, product and packaging presentation, and regulatory compliance
• Target Market Fit – Alignment with consumer expectations and needs
• Market Potential – Ability to meet emerging trends, address unmet needs, and scale commercially

"This recognition reinforces our commitment to delivering premium, health-conscious products that meet the evolving needs of today’s informed and wellness-focused consumers. We are very proud of Nic and our team for this wonderful achievement and really appreciated the acknowledgement from the judges and the industry. We also wanted to extend our sincere gratitude to you for your continued support of red espresso® and backing innovative and on-trend products," said Monique Ethelston on this achievement.