WOC Copenhagen - it's a wrap!

Monday, 1 July, 2024

World of Coffee Copenhagen Achieves Historic Attendance

As always there were some delicious coffees to taste! This was the COE tasting from Guatemala.

World of Coffee Copenhagen welcomed a record-breaking12,600+ attendees from 140 countries, marking the largest and most diverse attendance in the event’s history. The premier specialty coffee trade show in Europe experienced a remarkable 26% increase in attendance compared to the previous year, with 492 exhibiting companies— the highest participation ever. The event was supported by Host Sponsor BWT water+more, Platinum Sponsor Barista Attitude, Gold Sponsor Alpro and Portratit Country, Peru.

The vibrant three-day event was packed with significant activities, including the launch of the
Green Coffee Connect program and the Retail Buyers Lounge in Europe. These new features
provided dynamic platforms for learning, networking, and fostering business partnerships. The
Sustainable World of Coffee initiative, in collaboration with Caravela Coffee and supported by
Barista Attitude, inspired positive changes within the coffee industry, such as planting over
6,000 trees, supporting 150+ farms, and offsetting 1,600-2,000 tons of CO2.
Attendees also enjoyed the Best New Product Competition, Coffee Design Awards, Cupping
Exchange, and two Roaster Villages. The event was highlighted by several prestigious awards

WOC is all about bringing the global coffee family closer together.

One of the themes from the event was the "gamifying" of coffee brands and products, which brought a fun, dynamic element to the expo. 

Innovation and guest appearances from coffee's biggest names is what you find at WOC!

A groundbreaking partnership was announced between Cup of Excellence, Alliance for Coffee
Excellence, and Specialty Coffee Association (SCA). This collaboration aims to set new industry
standards and enhance the entire coffee ecosystem. Key initiatives include supporting the
Coffee Value Assessment (CVA) form, increasing visibility at CoE competitions, offering
collaborative training programs, and launching educational initiatives to advance industry

World of Coffee Copenhagen also marked the next phase of the SCA Coffee Value
Assessment (CVA), introducing three new cupping standards, a beta version of the extrinsic
assessment, and updated supporting documents. These resources aim to integrate the CVA
into daily practice, fostering a growing community of professionals dedicated to discovering
value in coffee. Start using the SCA Coffee Value Assessment and its tools at sca.coffee/valueassessment

The 2024 Best New Product Awards winners are:

• People's Choice: SQUEAKY - The King Eddy (Electric)
• Commercial Coffee Preparation & Serving Equipment: Bellwether Coffee - "Bellweather
Shop Roaster"
• Consumer Coffee Preparation & Serving Equipment: Fellow - "Aiden Precision Coffee
• Coffee Accessories: Hauck Tamper - "Vibra Tamper"
• Open Class: Kavekalmar - "ROASTINO Manual Roaster"
• Specialty Non-Coffee Beverage Stand alone: DRYK Brew - "DRYK Pea Barista"
• Specialty Coffee Beverage Additive: Beyond the Bean - "Sweetbird Popcorn Syrup"

Four World Coffee Championships were held, including World Latte Art, World Coffee in Good
Spirits, World Coffee Roasting, and Cezve/Ibrik Championships.

Getting ready to announce the WLAC winners!

World of Coffee Copenhagen was made possible through the generous support of the 2024
Portrait Country, Peru. "We are very proud to be the Portrait Country at World of Coffee 2024,
showcasing the quality of Peruvian specialty coffees to international buyers. Coffee has
become one of Peru's traditional agricultural export products, with exports totaling USD 829
million in 2023. This participation represents a great opportunity for our producers," said
Claricia Tirado, Executive President of PROMPERÚ. The event was also supported by Host
Sponsor BWT water+more, Platinum Sponsor Barista Attitude, and Gold Sponsor Alpro.

Save the Dates for Upcoming Events:
• World of Coffee Dubai: February 10-12, 2025, World Trade Centre, Dubai, UAE
• Specialty Coffee Expo: April 25-27, 2025, George R. Brown Convention Center,
Houston, USA
• World of Coffee Jakarta: May 15-17, 2025, Jakarta Convention Center, Jakarta,
• World of Coffee Geneva: June 26-28, 2025, Palexpo Exhibition and Convention
Center, Geneva, Switzerland

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